Performance Testing

GTMetrix: This is our favorite and the one we recommend to clients. Their FAQ is recommended reading for anyone wondering about their website speed and how it might affect their search engine results, their visitors’ and customers’ experiences, and what can be done about it (hint: hiring Web Tech Rancho is a good start).

Pingdom: Aside from performance testing, Pingdom offers cost-effective and reliable uptime and performance monitoring for your website. They use more than 70 global polling locations to test and verify their customers’ websites 24/7, all year long.

Google PageSpeed Insights: Probably our least favorite of the above, but still very useful. And very popular. Many of our clients first learn about problems with their website speed from running this test.

Google’s Web Dev Tests: An all-in-one that also covers website Best Practices, Accessibility, and their GPSI. How’s a nice easy download link that saves the results to an .html file.


Web Accessibility Standards: founded by Kris Rivenburgh, a web accessibility expert and attorney, to alleviate concerns about ADA Website Compliance lawsuits and make the web more accessible to persons with disabilities.

WordPress Accessibility: The WordPress Accessibility Team’s work on making core WordPress accessible, and requiring themes to cooperate on this important goal.

How to Meet WCAG (Quick Reference): A customizable quick reference to Web Content Accessibility Guidelines (WCAG) 2 requirements (success criteria) and techniques. This isn’t complicated work, but it isn’t easy, especially in a day when “easy” page builders and frameworks do some of the heavy lifting. Websites are often held captive to their underlying technologies. Make sure your web developer understands how important accessibility is to you and your customers so that you can align your future growth with both empathetic reach and the law.

WebAIM: The Center for Persons with Disabilities at Utah State University is one of our favorite organizations. Their mission is to empower organizations to make their web content accessible to people with disabilities.

Website Standards

HTML5: This is the official HTML5 standard, as explained by the Mozilla Development Network. If you aren’t using HTML5 on your website, you are not only missing out on improvements, but also rendering speed.

HTTP/2: The new standard for HTTP requests available on for websites using encryption (SSL). Much faster, but there are things you need to be aware of when implementing for best results. HTTP/2 is great, but flipping a switch doesn’t fix underlying code issues.

CSS: You’ve probably heard of Cascading Style Sheets, now on version 3. But what we often find is a lot of javascript still being thrown at design that might be better served by (faster) CSS. If you can ignore older browsers (and most websites can and should), you can cut back your code payload to your visitors’ browsers considerably. You’ll also find that by using more (and proper) CSS that once your site loads, it renders faster too.